Francesca Sta Maria
Structure · Story · Scale
I build systems that scale and stories that move people.
My work lives at the intersection of growth, operations, and brand — where structure meets instinct and strategy feels like intuition. I’ve built engines that turn startups into movements, chaos into momentum, and teams into machines that run on clarity.
I don’t just market ideas. I architect ecosystems around them.
Because the future belongs to the ones who know how to build and how to make it mean something.
The Architect Behind the Growth.
I build systems that make creative chaos scale. My work sits where brand meets growth and structure meets story. I design engines that help teams move faster, tell their story better, and grow with intention. I take early potential and turn it into momentum that lasts.
I’ve built from zero, rebuilt what was broken, and led brands through moments where clarity mattered most.
The results speak for themselves.
600% user growth at Sidekick Browser.
$1.2M campaign owned end-to-end at Elevate.
Brand engines rebuilt from zero at Snapi Health and Flockjay.
How I Build (Frameworks That Don’t Break)
The work only looks effortless because the systems underneath it never fail. I build calm into the chaos so momentum never eats itself alive.
Structure before scale.
A brand isn’t a story you tell once—it’s a discipline you build into every decision. When story becomes structure, teams move as one voice.
Narrative as infrastructure.
I treat metrics like choreography. Every number tells you where the rhythm is breaking, and every adjustment brings the system back into sync.
Data × discipline.
Good systems grow. Great ones compound. My goal isn’t to make growth happen once—it’s to make it inevitable.
Proof through momentum.
Work That Moves Markets
Tools, Tech, and Tactile Know-How
Proof of Concept (What Others Say)
“Francesca’s visionary leadership and expertise in brand strategy brought our company’s vision to life. Her creativity, dedication, and strategic direction were instrumental in creating a brand that truly resonates with customers and continues to drive our success.”
— James Zhang, Founder
“Francesca is dynamic, creative, and endlessly curious. She has a rare ability to think beyond the obvious and design solutions that people actually want to be part of. Her leadership has shaped not just growth initiatives, but the way our teams work and win together.”
— Devan Williams, Head of Partnerships
“Francesca builds clarity into chaos. She sees what others miss, asks the right questions, and delivers work that’s both visionary and grounded. The impact of her systems and storytelling is lasting; she makes the complex simple and the simple powerful.”
— Dmitry Pushkarev, CEO
Always Building/ In Progress
Unstructured — Notes from the Middle
Let’s Build Something Worth Scaling
Building something worth scaling?
I can help you build the engine behind it.
I’m open to full-time, fractional, and hands-on consulting roles—anywhere I can help build something worth scaling.
I read every message personally.